# B2B Persona Development
Know your buyers with B2B personas  
Track organizations, generate leads and  
get marketing ideas from desirable segments

B2B Buyer Persona Development - YouTube

[B2B Buyer Persona Development](https://www.youtube.com/watch?v=Re8I_WJ-Bkg)

#### Loved by thousands of B2B organizations worldwide

Segment your market automatically based on audience psychographics, demographics, firmographics, technographics, behavior, geographies, and transactions.  
B2B organizations can create detailed personas by integrating first-party data (CRM, Google Analytics, Search Console) and public sources (social media, voice of customer data). Augment these personas with over 20+ data sources for deeper psychographic and behavioral insights.

Spot high-value customer segments and identify audience-targeting ideas  
Gain an in-depth understanding of your desirable segments, such as high-value customers and multi-goal converters.

Use filters to create in-depth personas and get detailed consumer insight

Generate detailed persona profiles and get comprehensive audience insights, including firmographics, jobs to be done, psychological drivers, sources of influence, topics of interest, content types, affinities, and more.

Interact with your customers using the digital twin software  
Chat with any of your B2B personas anytime, anywhere. Use our digital twin dashboard to chat with the virtual twins of your customers and ask them anything you’d like to know about your marketing audience.

Real-time organization tracking and lead notifications  
Track organizations visiting your site and enrich personas with company data. Classify B2B visitors into business prospects, investors, partners, competitors, and service providers. Get real-time notifications and weekly summaries about desirable business prospects via email or Slack.

Compare persona segments and gain industry-specific insights  
Spot differences between transacting and non-transacting audience segments to discover new targeting strategies, keywords, topics, and content ideas that drive conversions.

Identify gaps and capitalize on your competitors’ business strategies  
Get unique business, marketing, and keyword insights from multiple competitor websites. Analyze the top players in your industry, along with their customer base, to build an ideal customer profile.

Get marketing and audience targeting ideas with our Marketing Advisor  
Reduce manual efforts and save resources by converting your persona-related data directly into actionable campaign ideas across different channels, like SEO, PPC, social media, display ads, email marketing, content, PR, and sales.

### Data sources and integrations
Delve AI pulls granular marketing, sales and audience data from sources that matter for your clients. Connect your data sources or use public data to receive marketing insights tailored to your needs.

### Our products

**Persona Generator**
Generate comprehensive, data-driven customer, user, audience and employee personas automatically with AI-driven software.

**Digital Twin Software**
Engage virtually with personas and gain insights by asking them anything you'd like to know about your customers, users or employees.

**Synthetic Research**
Use AI personas of users and customers, including those hard-to-reach, to run surveys, interviews and market research.

**Marketing Advisor**
Transform customer insights into tailored, impactful growth and marketing campaign recommendations across all major channels.

### Get B2B industry specific insights
- B2B  
- Accounting  
- Computer Software  
- Construction  
- Design  
- E-Learning  
- Electrical/Electronic Manufacturing  
- Human Resources  
- Information Technology and Services  
- Machinery  
- Management Consulting  
- Market Research  
- Marketing & Advertising  
- Mechanical or Industrial Engineering  
- Medical Devices  
- Mining & Metals  
- Outsourcing/Offshoring  
- Professional Training & Coaching  
- Public Relations & Communications  
- Staffing and Recruiting  
- Writing and Editing

### Pricing that matches your needs
#### RESEARCH PERSONA  
User personas from research data  
from $ 99/ month

#### CUSTOMER PERSONA  
CRM based customer insights  
from $ 470/ month

#### WEBSITE + COMPETITOR PERSONA  
Website/competitor audience research  
from $ 89/ month

### Customer success stories

#### [Accelerating Sales Cycle with Quality Leads](https://www.delve.ai/blog/personas-lead-generation)

Learn how APT Global, a shipbuilding/offshore construction company with presence in UAE, Netherlands, Qatar, Belgium and India used Delve AI to generate high quality leads and accelerate its sales cycle.

#### [Building Brand Personas with Segmentation](https://www.delve.ai/blog/building-brand-personas-with-audience-segmentation)

Learn how Bask Suncare uses Delve AI’s audience segmentation capabilities to build highly targeted brand personas, thereby boosting marketing efficiency, customer satisfaction, and brand loyalty.

#### [Using personas to get niche targeting ideas](https://www.delve.ai/blog/personas-targeting-ideas)

With data-driven personas and deep customer insights about buyer segments generated by Delve AI, Faye was able to unlock new niche targeting options and expand the reach of their display ad campaigns by 4X.