# IDEAL CUSTOMER PROFILE Generate ideal customer profiles Combine insights from valuable segments across multiple data sources to build in-depth ICPs. Generate Ideal Customer Profiles (ICP) - YouTube [Generate Ideal Customer Profiles (ICP)](https://www.youtube.com/watch?v=rLHxjVmtmzs) #### Leveraged by 41,000+ businesses and agencies across the world Create ideal customer profiles from multiple sources Synthesize data from multiple persona segments to generate ICPs that represent your most valuable customers or prospects. Combine first-party data (CRM, Google Analytics), second-party sources (social audience analytics, competitor intelligence), and 40+ public data sources, including Voice of Customer data from news, blogs, and reviews, to identify the demographic/firmographic, psychographic, and behavioral attributes of segments most likely to convert. Gain an in-depth understanding of your buyer segments Analyze high-converting segments, such as multi-goal converters, one-time buyers (both high and low average order value), and repeat customers. Get structured persona profiles that include profiles, jobs to be done, goals, challenges, motivations, needs, key barriers, preferences, topics of interest, content types, influential entities, journey maps, audience distribution, and more. Map touchpoints with customer journey maps Build end-to-end user journey maps along with your customer profiles and learn how people interact with your brand, from awareness to advocacy. Know who your consumers are and the problems they face at each stage of their journey using storyboards and emotional scores, and track behavior and digital touchpoints to optimize the customer experience. Chat with your customers via the Digital Twin software Leverage the Digital Twin of the Customer (DToC) technology to interact with your ideal customers anytime, anywhere. Gather feedback on new products, features, and ad copy, and run A/B tests to validate campaign ideas before launch. Improve cross-departmental collaboration and decision-making, and make digital twins a part of your daily workflow with collaboration tools like Slack. Get multi-channel marketing recommendations Cut down manual market research work and transform your ideal customer data into actionable insights across multiple channels, including SEO, PPC, display ads, social media, email, sales, content, and PR, with Marketing Advisor by Delve AI. Find a set of tools dedicated to each channel and get recommendations personalized to your B2B or B2C business audience. ### Data sources and integrations Create ideal customer profiles (ICPs) for your business with Persona by Delve AI. Connect your first-party or second-party data sources, and Delve AI will enrich them with over 40 public sources to create personas and identify high-value audience segments. ### Our products **Persona Generator** Generate comprehensive, data-driven customer, user, audience and employee personas automatically with AI-driven software. #### Popular Features - First-party + public data sources - Automatic segmentation - In-depth audience insights [Learn more](https://www.delve.ai/ai-persona-generator) **Digital Twin Software** Engage virtually with personas and gain insights by asking them anything you'd like to know about your customers, users or employees. #### Popular Features - 24/7 availability - Access via collaboration tools - Team empowerment [Learn more](https://www.delve.ai/digital-twin-software) **Synthetic Research** Use AI personas of users and customers, including those hard-to-reach, to run surveys, interviews and market research. #### Popular Features - Results in minutes - Cost effective - Scalable and diverse [Learn more](https://www.delve.ai/synthetic-research) **Marketing Advisor** Transform customer insights into tailored, impactful growth and marketing campaign recommendations across all major channels. #### Popular Features - Channel-specific recommendations - Data driven marketing ideas - Dynamic updates [Learn more](https://www.delve.ai/marketing-advisor) ### Get B2C & B2B industry specific insights **B2C** - Apparel & Fashion - Automotive - Banking - Consumer Electronics - Consumer Goods - Entertainment - Financial Services - Food & Beverages - Furniture - Health, Wellness and Fitness **B2B** - Accounting - Computer Software - Construction - Design - E-Learning - Human Resources - Information Technology and Services - Management Consulting - Market Research - Marketing & Advertising ### Pricing for persona generation (ICP included for 2+ data sources) #### CUSTOMER PERSONA CRM based customer insights from $ 470/ month [Learn more](https://www.delve.ai/pricing?cat=personagen&prod=customer) #### SOCIAL PERSONA Social audience insights from $ 129/ month [Learn more](https://www.delve.ai/pricing?cat=personagen&prod=social) #### WEBSITE + COMPETITOR PERSONA Website/competitor audience research from $ 89/ month [Learn more](https://www.delve.ai/pricing?cat=personagen&prod=website) ### Customer success stories #### [Building Brand Personas with Segmentation](https://www.delve.ai/blog/building-brand-personas-with-audience-segmentation) Learn how Bask Suncare uses Delve AI’s audience segmentation capabilities to build highly targeted brand personas, thereby boosting marketing efficiency, customer satisfaction, and brand loyalty. #### [Using personas to get niche targeting ideas](https://www.delve.ai/blog/personas-targeting-ideas) With data-driven personas and deep customer insights about buyer segments generated by Delve AI, Faye was able to unlock new niche targeting options and expand the reach of their display ad campaigns by 4X. #### [Driving Omnichannel Retail with AI Personas](https://www.delve.ai/blog/driving-omnichannel-retail-with-AI-personas) Discover how Super Butcher, a family-owned retail business in Australia, used data-driven persona insights to enable engaging and seamless customer experiences across physical and online stores.