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PERSONA GENERATOR > WEBSITE PERSONACreate personas from Google Analytics data
Gain deeper understanding of your
website/mobile visitors and buyers
website/mobile visitors and buyers
Delve AI171 subscribers
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41,000+ brands and agencies, small and big, across the globe use Delve AI
Here's how our marketing persona generator tool makes data-driven buyer personas
ENRICH
20+ data sources
Augment data for deeper context
How ● What ● When ● Where ● Who
LEARN
Behavioral analysis
Unearth insights with machine learning
Intent ● Decision phase
SEGMENT
Automated segmentation
Behavior ● Psychographics ● Demographics
Geographies ● Transactions
HUMANIZE
People first
Abstract for human assimilation & follow-up
Personas ● Journeys
Supported data sources and integrations
Google Analytics
Search Console
OrgInfo
Why Website Persona?
Unveil your true audience
Transform raw data into vivid customer profiles and gain clarity on your audience segments and their evolution over time. Leverage valuable segment level insights in combination with individual journeys to drive informed decisions.
Harness human-centric data
Move beyond cold statistics to warm, humanized views of your website visitors and buyers. By placing people at the heart of your strategy, you will empower and make smarter, more empathetic decisions that aligns with your audience.
Unlock growth opportunities
Discover untapped potential in your most desirable segments. Understand your highest-value visitors and identify opportunities to grow and expand your business. Leverage unique insights to craft exceptional and delightful experiences.
Infuse empathy in decisions
Bridge the gap between faceless metrics and real human experiences. Use relatable customer stories to see the persons behind the clicks and bring a new level of empathy and understanding to your data-driven marketing efforts.
Get B2C & B2B industry specific insights
B2C
Apparel & Fashion
Automotive
Banking
Consumer Electronics
Consumer Goods
Entertainment
Financial Services
Food & Beverages
Furniture
Health, Wellness and Fitness
B2C
Higher Education
Hospital & Health Care
Hospitality
Insurance
Leisure, Travel & Tourism
Luxury Goods & Jewellery
Real Estate
Retail
Restaurants
Sporting Goods
B2B
Accounting
Computer Software
Construction
Design
E-Learning
Electrical/Electronic Manufacturing
Human Resources
Information Technology and Services
Machinery
Management Consulting
B2B
Market Research
Marketing & Advertising
Mechanical or Industrial Engineering
Medical Devices
Mining & Metals
Outsourcing/Offshoring
Professional Training & Coaching
Public Relations & Communications
Staffing and Recruiting
Writing and Editing
Pricing that matches your needs
"Developing a consumer persona with a tool like Google Analytics is time consuming, manual, and inflexible. Persona by Delve AI generates these identities for you so that you can spend more time building user journeys and identifying opportunities and less time on admin work."
Adam Stark, Senior Director (Digital & D2C), H&H Group
Customer success stories
Construction
Refining Messages Using Digital Twins
Learn how a US-based home remodeling and design firm leveraged digital twins of customers to refine marketing messages and campaign ideas, and improve the effectiveness of their content plans.
Financial Services
Using Anonymized Transactions to Build Personas
Discover how a UK-based fintech company used anonymized transactions data to build data-driven personas and make smarter marketing and product decisions, along with empathetic customer interactions.
Retail
Driving Omnichannel Retail with AI Personas
Discover how Super Butcher, a family-owned retail business in Australia, used data-driven persona insights to enable engaging and seamless customer experiences across physical and online stores.
Related articles
Create Personas Using Google Analytics
Learn the two best ways to create buyer personas using Google Analytics data (GA4): Manual process using reports & Automatic generation using Persona by Delve AI.
Online Shopper Personas: E-commerce Stores
Learn how to create online shopper personas with behavioral analysis. Use these ecommerce customer personas to improve messaging, targeting and buyer experiences.
50+ Buyer Persona Statistics
Check out these buyer persona stats that showcase their effectiveness in marketing and sales related use-cases. Use buyer personas to improve value proposition and develop effective content.
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