# PERSONA GENERATOR

Create personas from Google Analytics data

Gain deeper understanding of your website/mobile visitors and buyers

[Website Persona by Delve AI: Create personas from Google Analytics data](https://www.youtube.com/watch?v=Wd8gndYYydE)

### Here's how our marketing persona generator tool makes data-driven buyer personas

#### ENRICH
20+ data sources
Augment data for deeper context
How ● What ● When ● Where ● Who

#### LEARN
Behavioral analysis
Unearth insights with machine learning
Intent ● Decision phase

#### SEGMENT
Automated segmentation
Behavior ● Psychographics ● Demographics
Geographies ● Transactions

#### HUMANIZE
People first
Abstract for human assimilation & follow-up
Personas ● Journeys

### Supported data sources and integrations

- Google Analytics
- Search Console
- OrgInfo

### Why Website Persona?

Unveil your true audience
Transform raw data into vivid customer profiles and gain clarity on your audience segments and their evolution over time. Leverage valuable segment level insights in combination with individual journeys to drive informed decisions.

Harness human-centric data
Move beyond cold statistics to warm, humanized views of your website visitors and buyers. By placing people at the heart of your strategy, you will empower and make smarter, more empathetic decisions that aligns with your audience.

Unlock growth opportunities
Discover untapped potential in your most desirable segments. Understand your highest-value visitors and identify opportunities to grow and expand your business. Leverage unique insights to craft exceptional and delightful experiences.

Infuse empathy in decisions
Bridge the gap between faceless metrics and real human experiences. Use relatable customer stories to see the persons behind the clicks and bring a new level of empathy and understanding to your data-driven marketing efforts.

### Get B2C & B2B industry specific insights

**B2C**
- Apparel & Fashion
- Automotive
- Banking
- Consumer Electronics
- Consumer Goods
- Entertainment
- Financial Services
- Food & Beverages
- Furniture
- Health, Wellness and Fitness

**B2B**
- Accounting
- Computer Software
- Construction
- Design
- E-Learning
- Electrical/Electronic Manufacturing
- Human Resources
- Information Technology and Services
- Machinery
- Market Research
- Professional Training & Coaching

### Pricing that matches your needs

#### LITE PLAN
Get 1 persona for free
Free

#### BUSINESS PLANS
Single website
from $ 89/ month

#### AGENCY PLANS
Multiple websites
from $ 299/ month

> "Developing a consumer persona with a tool like Google Analytics is time consuming, manual, and inflexible. Persona by Delve AI generates these identities for you so that you can spend more time building user journeys and identifying opportunities and less time on admin work."
> 
> - Adam Stark, Senior Director (Digital & D2C), H&H Group

### Customer success stories

#### [Refining Messages Using Digital Twins](https://www.delve.ai/blog/refine-marketing-messages-with-digital-twins)
Learn how a US-based home remodeling and design firm leveraged digital twins of customers to refine marketing messages and campaign ideas, and improve the effectiveness of their content plans.

#### [Using Anonymized Transactions to Build Personas](https://www.delve.ai/blog/using-anonymized-transactions-data-to-generate-personas)
Discover how a UK-based fintech company used anonymized transactions data to build data-driven personas and make smarter marketing and product decisions, along with empathetic customer interactions.

#### [Driving Omnichannel Retail with AI Personas](https://www.delve.ai/blog/driving-omnichannel-retail-with-AI-personas)
Discover how Super Butcher, a family-owned retail business in Australia, used data-driven persona insights to enable engaging and seamless customer experiences across physical and online stores.

### Recommended by experts
**g2.com** 4.8
**capterra.com** 5.0

### Featured in news / research